Elon Musk posted several tweets on Wednesday evening, asking his followers to buy his perfume to give him the means to buy back Twitter.
Eperfume seller lon Musk, no one saw it coming. Elon Musk has one month to reach an agreement with Twitter for the purchase of the platform which must amount to 44 billion. But he goes on escapades and does not seem to take the matter seriously. On Wednesday, October 12, he embarked on a new campaign of tweets, resembling a vast joke, consisting in saying that he had decided to sell perfumes so that he could take over Twitter.
In a few hours, the “joke” finally gained momentum, becoming very concrete, since the American billionaire declared having sold thousands of bottles of a perfume called “Burnt hair” (“burnt hair”). “Thank you for buying my perfume, so I can buy Twitter,” he tweeted on Wednesday. He even changed his Twitter bio, now introducing himself as “Perfume Salesman”.
The businessman is expected to reach an agreement to buy the social network for 44 billion dollars by the end of the month, failing which a trial must take place in November on this eventful operation.
Elon Musk challenges the media
He had made an acquisition offer accepted by Twitter at the end of April, before seeking to extract himself from it unilaterally at the beginning of July. The platform filed a complaint and Elon Musk finally assured last week that the transaction was really going to take place.
READ ALSOInside Elon Musk’s head
“10,000 bottles of Burnt Hair sold” – “I can’t wait to see the media stories about the million dollars of Burnt Hair sold,” he had already tweeted Tuesday night with a hilarious smiley face. “20,000! ! “, he launched Wednesday evening.
His profile now displays the mention “perfume seller” to his approximately 108 million subscribers, and a link directs users to the product’s sales page, on the site of one of his start-ups, The Boring Company. “The essence of loathsome desire,” it reads above a photo of a red vial of Burnt Hair, for sale for $100.
The billionaire, also boss of SpaceX (rockets) and Neuralink (brain implants), is a regular joker made viral by his many fans. He has already marketed in the past absurd products in reference to his various escapades and traits of humor. “With a name like mine, it was inevitable that I would end up in the fragrance business, why didn’t I do it before? ! “, he exclaimed again on his favorite platform.