Blue subscription, verified badge, home page… Elon Musk does not lag behind to impose his vision

The billionaire who bought the social network a few days ago does not intend to wait before launching the major works. Less than 24 hours after the takeover, he had the homepage modified for non-logged-in users, as reported by The Verge. Based on sources, our colleagues specify that, previously, a “ such a decision would have been discussed between the teams for weeks “. A way for Elon Musk to establish his authority.

Still according to The Verge, an important change is coming: the Blue subscription will soon go to $19.99 per month, with verification (the little blue tick) as a bonus. Elon Musk has recently indicated that the verification process was being reviewed. According to our colleagues, the directive is clear:

verified users would have 90 days to subscribe or lose their blue tick. Employees working on the project were told on Sunday that they had to meet the Nov. 7 deadline to launch the feature or they would be fired. »

Either way, the change in management raises questions about what happens next, including among big advertisers. This is the case of General Motors, which has decided to put its advertising campaigns on hold to see how things will evolve, as indicated by Engadget.

Elon Musk had taken the lead a few days agoclaiming that there was “ lots of speculation about why I bought Twitter and what I think of the ad. most are fake “.


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