Ogury appoints Simon Porter as Global Head of Trading and Agency Partnerships – MMAF

Ogury, the technology specialist in privacy-rooted mobile advertising, announces the appointment of Simon Porter as Global Head of Trading and Agency Partnerships.

In this role, he will strengthen the partnerships between Ogury and the main media agencies that have collaborated with the company on an international scale for several years, including GroupM, Dentsu International, Publicis Media, Havas Media, IPG Mediabrands and Omnicom Media Group.

“Simon is a true media expert, capable of building strong business partnerships that will benefit both Ogury and its customers,” explains Raphaël Rodier, Ogury’s Global Chief Revenue Officer. “Today, we want to develop new collaboration models with the agencies and brands we work with. We are constantly seeking to innovate and anticipate changes in the sector, whether in terms of privacy protection, consumer awareness of the value of their data or the disappearance of cookies. No one is more qualified than Simon to help us achieve this. commented Raphaël Rodier, Global Chief Revenue Officer of Ogury.

“Ogury is the leader in its field. The company placed user consent at the heart of its offer, long before the legislation imposed it. Today, with its Personified Advertising solution, Ogury provides powerful and unique proprietary technology, ready for a future without cookies or identifiers, and rooted in the protection of consumer privacy. I am delighted to join a company that is always ahead of its time and visionary in its approach to advertising solutions. adds Simon Porter.

With over 20 years of local, regional and global media and advertising executive experience, Simon Porter is a seasoned industry professional. He began his career in the UK with Sky TV, before moving into the world of agencies by joining Walker Media (now Spark Foundry). He then spent 7 years with the media agency Maxus – first as Head of Trading for Asia-Pacific in Hong Kong, then as Deputy Global Trading Director in London. More recently, he worked at Dentsu as Global Trading Officer.

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