Lydia launches a dreamlike campaign on the world of trading

To all those who think that investing is not for them: Lydia opens the doors to the world of trading, in one click. And let it be known in a dreamlike film but also iconic posters, signed Socialclub.

The world of trading opens up to you with Lydia

Following a competition orchestrated by Lydia at the end of 2021, the Socialclub agency was entrusted with the design, production and deployment of the first mass media campaign for the French fintech, for the launch of Lydia Trading.

The “super app” thus opens the doors to this acclaimed, albeit impressive world. Indeed, it is now possible to trade in the street, in a bus or even from your balcony, with ease. The world of trading therefore no longer has the same face in 2022. Lydia lets us know in a colorful and poetic film. The latter is directed by the English duo Zhang + Knight, and produced by Birth with the Socialclub agency.

Note that this spot – also available in 30 seconds and 3 x 15 seconds – will be broadcast online and on TV. And this, on several major chains for four months.

All these videos are accompanied by a nationwide print campaign, in which we find three Lydia users, erected as icons. These are presented in tables, reminiscent of works of the Renaissance. From the terrace of a café to Silicon Valley, from a VTC to the BTC, from the Sunday market to the financial market, Lydia thus propels users into this new world in one click.

Photo credit: Lydia


Photo credits: Lydia

Want to know more about Socialclub? To discover his other creative campaigns? Go to his dedicated agency page!

Socialclub agency page

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