Elon Musk plans to revive Vine

Elon Musk is considering relaunching Vine, the old mobile application that allowed you to share short 6-second videos. His team asked Twitter engineers to take a look at Vine’s code to see if it’s feasible to relaunch the platform.

Years before TikTok, Vine was attracting millions of users who shared short 6 second videos. Created in 2012 before being acquired by Twitter, Vine had quickly established itself on the market for free video sharing applications. Nevertheless, the competition was particularly tough with Facebook, Instagram or Snapchat. The Vine app was finally shut down by Twitter in 2016, but Elon Musk is now thinking of resuscitating it.

Vine Logo © Twitter, Inc.

Now that he is the head of Twitter, Elon Musk continues his momentum to make it a platform ” warm and welcoming “. The self-declared American billionaire Twitter CEO and which is preparing to lay off employees plans to relaunch Vine. It’s not final yet, but Vine may well see the light of day again.

Elon Musk asks Twitter engineers to verify Vine’s code

The takeover of Twitter by Elon Musk impacts Tesla and its competitors, but also the internal functioning of the company. Among all the changes made within Twitter like a possible paid certification at 20 €/months, engineers may soon relaunch Vine. According to a new report, Elon Musk’s team actually asked Twitter engineers to take a look at Vine’s code. Engineers need to determine the amount of work it took to revive the short video sharing service. Elon Musk also posted a poll on Twitter asking people if they want to see Vine back.

Can Vine really be resurrected this year with its old code?

Several sources have confirmed to Axios that the new version of Vine could be launched by the end of the year. This obviously seems ambitious for an application whose code dates back more than 6 years. Former Twitter chief product officer Sara Beykpour even tweeted: some free advice from someone who worked at Vine and also led Vine’s shutdown. This code is over 6 years old. Part of it is over 10 years old. You don’t want to lean on that. If you want to revive Vine, you have to start over “. He’s obviously not the only person who thinks Vine can’t be resurrected from its old code.

Finally, even if the Vine app is relaunched this year or in 2023, it won’t automatically solve its biggest problem: competition. Elon Musk has to find a way to stand up to TikTok and all the other platforms that offer short videos. For instance, Vine could exist as a service directly integrated into Twitter instead of being a separate app. Anyway, Elon Musk has not given more details at this time.

Source: The Verge

Leave a Comment