Billionaire Elon Musk announced on Twitter the launch of a brand new product: the “Burnt Hair” perfume, produced by his tunnel construction company. Yes, you read that right.
It’s Elon Musk’s latest fad: The world’s richest man announced on Twitter on Tuesday the launch of a new perfume, called “Burnt Hair” (“burnt hair” in French) and described as “the essence of repulsive desire”, before changing his biography to “perfume salesman”.
A separate product page published by The Boring CompanyElon Musk’s tunnel-building company, said the perfume cost $100 each. The Tesla boss then tweeted that 10,000 bottles had already been soldrejoicing – or rather mocking – “the newspaper articles published tomorrow” on this subject.
“It’s like bending over a candle at the table, but without all the hard work,” or “Stand out in a crowd! Get noticed as you stroll through the airport,” the site reads. web dedicated to the new perfume.
In September, the billionaire said in a tweet that The Boring Company would be launching a fragrance for men that would help the company “stand out in a crowd.” “With a name like mine, getting into the perfume business was inevitable – why did I fight for so long!” he also tweeted on Tuesday, referring to the disambiguation between his surname and the word “musk”.
Jokes that pay off
This isn’t the first product launch based on a joke for the Tesla boss, who quickly become highly sought after collector’s items by his fans. Notably in 2018, when The Boring Company offered a limited collection of 20,000 flamethrowers to raise $10 million for its tunnel construction tests.
Elon Musk has repeatedly used products to mock investors who bet against his electric vehicle manufacturing company, including a Tequila Tesla based on an April Fool’s Day joke, which resulted in the stock dropping, along with a pair of satin underwear “short shorts” (sold for $69,420) to score a win over short sellers.
According to Elon Musk, The Boring Company also plans, in the coming years, to manufacture a hyperloop functional – a tunnel-based high-speed transport system. But the company still needs to get a permit.